In 1969, the late, renowned artist Salvador Dali was approached to design a new logo for Spanish confectioners Chupa Chups. The red and yellow color palette of the brand’s visual identity is an absolute eye-catcher, evoking a sense of energy, joy, and fun. Chupa Chups is an iconic brand of lollipops manufacturer, established in 1958 in Spain. When you think of brands like Mastercard, CBS, Warner Brothers, Target and Nike, they haven’t really changed much either. Dies ist Salvador Dalis Idee, obwohl sich der allgemeine Stil deutlich von dem des spanischen Malers unterscheidet. C’est l’idée de Salvador Dali, bien que le style général diffère sensiblement de celui suggéré par le peintre espagnol. In 1962 the fonts of both logo parts were refined and the yellow background was changed to a white one. In precedenza, gli sviluppatori hanno sperimentato lo stile, cercando di rendere il design comprensibile e attraente per il pubblico di destinazione. The brand name comes from … I didn’t know Salvador Dali designed logos… awesome. I’ve never thought about the logo itself, those bright colours always bring back old, good times, naturally. For taste and for flavour, Chupa Chups is loved all across the globe and is here to stay! 1961 – 1963 Un nuevo logo con el lema “Es rodo i dura molt, Chupa Chups” pasó a formar parte de la campaña de marketing. Chupa Chups è un'azienda dolciaria spagnola produttrice di lecca lecca.Fondata a Barcellona nel 1958 da Enric Bernat. El primer emblema es muy simple: contiene las estilizadas letras rojas “Chups” escritas a mano. The lettering was placed on a white background and had no additional details. Even the newest logo has a nice retro feel. チュッパチャップス(Chupa Chups) とは(意味・説明) 『チュッパチャップス(Chupa Chups)』は、1958年にスペインで誕生した棒付きキャンディです。 棒付きキャンディといったらまず思い浮かぶのはこの『チュッパチャップス(Chupa Chups)』ではないでしょうか? He’s also the creator of the Chupa Chups logo. Esta palabra se deriva del verbo español chupar, que significa «chupar». For the design of the Chupa Chups logo, Salvador Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. If you like the video, please subscribe! Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”. Les concepteurs se sont écartés du minimalisme sobre, ont ajouté de nombreux petits détails et des lignes cintrées. The brand name comes from the Spanish verb chupar, meaning "to suck." Founded by the late Spaniard Enric Bernat in 1958, Chupa Chups is now owned by the Italian-Dutch multinational Perfetti Van Melle (the corporation also owns brands such as Mentos, Smint, and Fruitella). Its first marketing campaign was the logo with the slogan “És rodó i dura molt, Chupa Chups,” which translates from Catalan as the rather uninspiring, “It’s round and long-lasting.”, In the 1980s, an anti-smoking slogan “Smoke Chupa Chups” was tried to attract further adult consumers. Según cuentan, en 1969 Enric Bernat se trasladó hasta Figueres donde el artista tardó menos de 60 minutos en crear el logotipo con los caracteres en rojo Since the day of its creation, Chupa Chups has become the most celebrated confectionery in the world. The color palette of the Chupa Chups logo was also a little modified — the yellow became lighter and red brighter. Later, celebrities like Madonna were hired to … The white and gray details of the logo’s outline add a professional touch to the whole composition, pointing to quality and reliability. Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting". It still has that old school / nostalgic feel… which is great for the candy market. Chupa Chups, orígen y evolución del logo by que viene el logo En 1950, el empresario barcelonés Enric Bernat Fontlladosa había fundado la empresa Productos Bernat especializada en la elaboración de peladillas, y en 1957 se había hecho cargo del grupo Granja de Asturias S.A. que elaboraba una gran cantidad de productos derivados de la manzana. The Chupa Chups visual identity was pretty simple and modest during the first ten years after the brand’s creation. O primeiro emblema é muito simples: contém as letras vermelhas estilizadas “Chups” escritas à mão. Salvador Dalí’s Real Masterpiece: The Logo For Chupa Chups Lollipops Working at a cafe table for an hour, Salvador Dalí managed to design a logo that’s sold billions. Quoted from BBC’s Modern Masters: Dali, Chupa Chups logo (link removed, no longer live, unfortunately). 1 Chups 1.1 1958-1961 2 Chupa Chups 2.1 1961-1963 2.2 1963-1969 2.3 1969-1990 2.4 1990-present Add a photo to this gallery Add a photo to this gallery One day, he told the artist over coffee that his product needed a logo. Das moderne Chupa Chups-Logo sieht aus wie eine Blume mit acht abgerundeten Blütenblättern. The Chupa Chups logo design is so simple and enduring, and Dali knew about this a long time back. 1961 – 1963 Um novo logotipo com o lema “Es rodo i dura molt, Chupa Chups” passou a fazer parte da campanha de marketing. Esta palavra é derivada do verbo espanhol chupar, que significa “chupar”. In this video we are going to look at the ‘ Chupa Chups logo ’, learn a little about the logo and designer behind it. Pues el creador del logo de Chupa Chups no fue otro que Salvador Dalí. So I stuck a sweet on a stick.”, Chupa Chups logos from www.chupachups.com, “In 1969, Dali was approached to design a new Chupa Chups logo, and the result became as instantly recognisable as his melting clocks. The artist placed the brand’s logotype inside a yellow daisy and insisted on placing the insignia on top of the candy, not on its side. Chupa Chups logo, designed by Salvador Dali | Logo Design Love For the design of the Chupa Chups logo, Salvador Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. COOKIES EN LA WEB DE CHUPA CHUPS Volver Esta página web utiliza cookies propias y de terceros con el fin de analizar su navegación para fines estadísticos y/o puede que también publicitarios, incluida la posibilidad de mostrarle anuncios personalizados basados en … I am glad they kept the same style typography for their logo / wordmark. Salvador Dali was genius. Dali spent about an … The color palette of the Chupa Chups logo was also a little modified — the yellow became lighter and red brighter. (画像引用元:Chupa Chups by Juanedc | Frickr) さまざまな企業・商品のロゴマークの由来やこだわりなどを紹介する「独断! 粋なロゴマーク」。 今回は、長年愛され続けている「チュッパチャプス」のロゴマークを取り上げ The very first logo for the famous lollipops was introduced in 1958 and featured only a light red “Chups” inscription in a custom cursive typeface. Thank you. Chupa Chups evolucionó el logo Después fueron produciéndose varios cambios, hasta que en 1988 el logo pasó a quedar claramente definido. In 1961 the “Chupa” part was added to the logo. In 1969 both parts of the logotype gain red shade and are being placed on a solid yellow background, repeating the shape of a daisy flower. Founder Enric Bernat is survived by his wife and five children, including Xavier, the president of Chupa Chups. The combination of red and yellow perfectly represents the essence and purpose of the brand and makes the iconic lollipops stand out on the counters and shelves of stores all over the globe. チュッパチャプス(chupa chups)とは、1958年にスペイン・カタルーニャのバルセロナで誕生した、棒付きキャンディの商品名、またそのキャンディを販売する会社名である。 Did you know Salvador Dali designed the logo?? Today Chupa Chups sells lollipops in more than 150 countries, in more than 100 flavours. It was based on a wordmark written in two different styles — all capitals of “Chupa” were executed in a strict serif typeface, while the playful “Chups” was written in a bold cursive with the elongated curved tail of the letter “P”. Le logo Chupa Chups est une fleur de camomille dont l’intérieur est embelli par le nom du bonbon “Chupa Chups”. I don’t eat a lot of candy now that I am 34, but occasionally having a Jolly Rancher or Now and Later always brings me back to my youth. A logo evolution without any bad designs… as yummy as Chupa Chups! 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