If I were to sum all this up in a single trend, that would be putting the SaaS customer first. Thanks to their ease and affordability, Gartner anticipates that SaaS solutions will generate revenue close to $105 billion in 2020 alone. The number and type of users of SaaS products has increased rapidly in recent years. As a SaaS company owner and an investor through Ramp Ventures, I’ve always got my ear to the ground when it comes to future trends. As such, consumers must look beyond the platform itself when making a definitive commitment. For instance, brands no longer need to send messages or emails manually as the process has been automated with marketing softwares. Looking at compound annual growth rate (CAGR) projections over a five-year period, SaaS is expected to grow 12%. Today, most companies are in the process of implementing various business intelligence strategies, turning to SaaS BI tools to assist them in their efforts. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. Industry analyst Gartner projects that the total worldwide SaaS market will grow to more than $98 billion in revenue in 2020. 1. 7 SaaS Trends (and Opportunities) for MSPs in 2020 . SaaS is expected to bring in nearly $105 billion USD in 2020 alone. Though global IT spending might be down as businesses and economies suffer, cloud growth is the bright spot, with cloud spending expected to rise 6.3% year over year. A Betterbuys report reveals that the specific expenditure in the U.S. SaaS Industry is forecasted to reach $55 billion by 2026. Digitization is taking over the world and the need for Saas solutions has never been this high. Artificial Intelligence (AI) technologies are becoming more widespread; it's becoming a game-changer worth $15.7 trillion. Managing Partners: Martin Blumenau, Jakob Rehermann | Trade Register: Berlin-Charlottenburg HRB 144962 B | Tax Identification Number: DE 28 552 2148, News, Insights and Advice for Getting your Data in Shape, BI Blog | Data Visualization & Analytics Blog | datapine, Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2021, Top 10 Analytics And Business Intelligence Trends For 2021, Utilize The Effectiveness Of Professional Executive Dashboards & Reports. SaaS industry growth isn’t slowing. The result is a suitable business environment that facilitates healthy competition among SaaS vendors while the market demand continues to increase exponentially. Though full of potential and promise, this fast-expanding industry has become more competitive than ever. The likes of Salesforce and Box have recently launched PaaS-centric services in a bid to hold a strong market share in their niche, and we expect to see this SaaS trend become all the more prevalent this coming year. Across software as a service niches, many vendors offer very similar features and solutions. AI optimizes business processes, increasing productivity and efficiency while automating repetitive tasks and supporting human capabilities. SaaS industry trends aren’t showing any signs of slowing down, and innovative SaaS solutions will only continue to grow in the coming years. Your web page should also help your customers know what they are supposed to do(and usually, graphics and videos are preferable as a quick and easy way of communicating this). Research suggests that the number of competitors for SaaS firms starting around 2012 were less than three on average. The world of SaaS is constantly changing, so we want to know: what are the key SaaS trends we should expect to see in 2020? Top 10 SaaS trends in 2020. One of the most disruptive SaaS trends in recent times, platform unbundling is set to dominate the landscape as we move into 2020. While it’s important to remain abreast of this most vital of SaaS industry trends, before looking at unbundled services or offerings, you must consider whether doing so will work for your enterprise and its ongoing commercial goals. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS. There are numerous features developed by modern software providers based on artificial intelligence such as data alerts. We can also measure SaaS growth in terms of adoption: are customers using more, less, or the same number of SaaS products? Indeed, according to Bloomberg, public cloud platforms, business services, and applications (SaaS) will all grow at a 9% CAGR (Compound Annual Growth Rate) between 2019 and 2023, and worth $60.36 billion. SaaS Content Trends for 2020 – Final Thoughts. SaaS is currently dominating the cloud computing market, especially in the healthcare industry, and as time goes by, it will only become more prevalent. PaaS offerings are, by their very nature, robust, flexible, and accessible which means you will be able to scale your business more easily by using a platform as a service. Dec 04, 2020 (AmericaNewsHour) -- Based on application, the global SaaS-based human resource market has … We can also look at SaaS success in terms of the companies that make those products. Now that we’ve explored the key characteristics of software as a service innovations, it’s time to delve into the top SaaS trends in 2020. Small organizations tend to work on a limited set of projects that naturally require a limited set of products. What’s key here is creating consistent, high-quality branding touchpoints along with an engaging brand narrative. Micro-SaaS solves a specific problem for a specific group. As more businesses turn to SaaS services, MSPs are an indispensable part of ensuring that companies worldwide get the most from their cloud-based platforms. 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