What are bleeds?

If you need to supply your own artwork to a printer and you want your artwork to go right to the edge of the finished printed product then you need to supply your artwork with "bleeds".
This is because when the printer cuts the artwork to the required size you have to have a certain amount of room for the cutting to be inside the coloured area.


At IP we ask for at least a 2mm bleed. This means (as you see in the diagram above) that when the artwork goes to the edge you need 2mm excess all around. So if your finished product is 85mm x 55mm the artwork needs to be supplied at 89mm x 59mm (2mm each side!) But it is very important that any text or important image is at least 4mm inside the cut marks, not the bleed marks.